The Owner’s Manual - Tatu Capital

Before you sell What buyers pay for Two businesses with the same profit can sell for very different prices. The difference is rarely luck: the six things a serious buyer will pay more for, and why. 3 min read

The deal, explained The deal process, step by step From first conversation to money in the bank is typically three to six months, and most of it is not interrogation. Every stage, what it is for, and how long it takes. 4 min read

Before you sell What makes buyers pause Every business has rough edges, and buyers do not expect perfection. The five most common discounts to a price, and why almost all are fixable in six to eighteen months. 3 min read

After the deal The first 100 days Completion is not the finish line; it is the handover of momentum. What a good first hundred days contains, and why none of it should come as a surprise. 3 min read

Before you sell How a business like yours is valued Valuation feels like a dark art from the outside. It is actually three questions asked in order: which profit figure, which multiple, and what structure sits behind the headline. 3 min read

The deal, explained Earn-outs, deferred payments and escrow Two offers with the same headline can be very different deals. What arrives on the day, what is deferred, what is conditional, and what to watch in each. 3 min read

Before you sell Selling quietly: off-market versus an auction There are two ways to sell: run a process, or have a quiet conversation. What each costs, what each buys you, and how to protect yourself in a quiet deal. 3 min read

After the deal Who runs the business after a sale? The question behind the question is usually: am I about to lose control of my own name? With the right buyer, the answer is no. 3 min read

The deal, explained What due diligence actually looks at Diligence has a fearsome reputation it does not deserve. What gets checked, what to have ready, and why honesty beats polish. 4 min read

Before you sell Getting your numbers buyer-ready Clean numbers are the cheapest multiple improvement available to any owner. A ninety-day plan that costs little and pays for itself many times over. 3 min read

The deal, explained How a partial exit works Most owners think a sale means handing over the keys. There is a middle path: real money off the table today, 25% to 50% kept, and a second, bigger sale built together. 3 min read

The Owner’s Manual.